Our Story | Square Code Fitness, Richmond, Virginia

square:code’s genesis can be found in our desire to improve the health and quality of life for all. Combining the personalized application of the most advanced exercise science with the energy, community, and motivation of a group setting allows for the structure, instruction, and results needed to help our members #liveSQUARE.

Kellie Mega, Founder

Combining her Masters, Social Work and passion for fitness, Kellie chose to step away from the corporate world and invest herself fully in the creation of square:code FITNESS. The foundation of which was motivated by her desire to provide every individual with a white-glove personalized interaction, combining the energy and community of group fitness with the individual experience of personal training. Following years of participation in and coaching in the boutique fitness industry, Kellie combines operational proficiency from her corporate career with knowledge and passion into a fierce package built for success.

Matt Mega, Founder

Co-founder Matt Mega melds 2+ decades of commercialization success in the healthcare industry with his educational and professional expertise in the exercise physiology discipline to create the heart of square:code FITNESS – structured, objective, & progressive programming for the individual in the group dynamic. Drawing on his master’s degree in Exercise Physiology, university level ex phys teaching experience, and having directed multiple human and exercise physiology laboratories, Matt leverages his unique mastery to integrate the well documented benefits of personalized program design with the greatest attributes of group exercise to produce square:code, a scalable, trendsetting, boutique fitness concept.

Together, Kellie and Matt combine to provide the highest levels of customer engagement using technology, applied science, and the development of a supportive and welcoming environment for novice and expert alike. Come join the #sweatsquad and become a part of this amazing community we’re building.

Book your first class free